WhatsApp Business Phone Number Quality Rating

Your messaging quality is based on how messages have been received by end-customers i.e., WhatsApp recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between you and WhatsApp recipients. Examples include user feedback signals like blocks, reports and the reasons users provide when they block a business.

You can find the quality rating below the Phone numbers tab in your Meta WhatsApp Manager. The Quality rating column displays the quality states, including:

• Green: High quality
• Yellow: Medium quality
• Red: Low quality

If your quality rating reaches a low state or your phone number status changes, you'll receive an email and notification in Business Manager as a warning. Your Status can change to Flagged or Restricted.

• Flagged: This status occurs when the quality rating reaches a low state. Businesses can't upgrade messaging limit tiers during the Flagged phase. Please refer to the messaging limit page for more details.
  If the message quality improves to a high or medium state by the seventh day from when your status was moved to Flagged, the status will return to Connected. If the quality rating doesn't improve, your status will still return to Connected, but you'll be placed in a lower messaging limit tier
• Restricted: This status occurs when you reach your messaging limit. During a Restricted phase, you can't send any notification messages until the 24-hour window is reset. You can still respond to any messages that customers initiate.

Improve your quality rating

To improve your quality rating:

• Check whether you or anyone from your business has added a template within the last seven days. This may help identify the problematic template.
• Make sure messages follow WhatsApp's Business Policy and Commerce Policy. You can find the details here.
• Only send messages to users who have opted into receiving messages from your business.
  Evaluate if you have user opt-in for any recent template topics. For example, if you only have user Opt-in for purchase receipts but use the API for account updates, customers may respond negatively because they didn't get opt-in for that specific communication.
• Review your template message use-cases against WhatsApp's template category guidelines.
• Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
• Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.