Smart Links

You can use Smart Links for generating shorter URLs to be sent as part of outbound messages on SMS and other channels to reduce overall message size while leveraging the following intelligent routing capabilities:

• Support device-specific routing by embedding a device OS-agnostic link which when clicked can route recipients to a different URL depending on their mobile operating systems (such as Apple, or Android). This feature can be used to direct users to the right mobile app store for app downloads.
• Can be configured to expire after a certain duration. If a user clicks the like after the expiry, user will be redirected to a different URL that explains that the campaign/offer is no longer available.

Smart links can be selected through the send node (such as in the SMS send node) or referenced in the Messaging API.

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Status : Active

Only valid/enabled smartlinks are visible in the drop-down while trying to use it in the Send node.

Smart Link Support across Channels

The following table describes the supported channels for the Smart Link capability:

Configuring a Smart Link

To configure a smart link, follow the procedure below:

1. Navigate to Tools > Smart Links.
2. Click Add New Smart Link.

3. Configure various details as per below:

4. Click Save. This completes the Smart Link configuration.

Once you're have configured a smart link you can use it while sending SMS messages or other channels using Messaging API or via the SMS Send Node.

Steps for configuring branded / short URLs for using 'shortenLinks' capability:

• Work with your IT team to procure the short URL you want to use.
• Add a CNAME record with relevant redirection based on your Webex Connect tenant location (table below).
• If you need HTTPS redirection (highly recommended), reach out to Webex Connect customer support team and provide the domain certificate to add to the Certificate Manager (ACM) for this purpose. This typically requires some lead time hence we recommend you to plan ahead of time for getting this set-up done and leave some time for end-to-end testing.
• Once the backend set-up has been completed by Webex Connect team, you will be notified over email post which you can start using this.

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Please note that usage of short domains for SMS links can have an impact on deliverability in some cases. Operators and aggregators implement various firewalls and fraud mitigation services in order to protect customers from fraud. This means URL shortening techniques can sometimes be blocked with no warning, particularly if the words around them seem fraudulent or related to a popular brand or financial entities.