Details for Creating Brands

Creating a brand in the 10DLC requires accurate company and tax information to ensure proper verification and avoid carrier rejections. This guide explains all fields in the Brand Creation form, categorized by organization type, and provides practical instructions for completion.

Brand/Company Details

Field Name	Mandatory/Optional	Instruction
Legal Company Name	Mandatory	Must exactly match your official registration and tax records. For U.S. entities, ensure consistency with IRS registration.
Brand Name	Mandatory	The display or operating name of your brand. Can be the same as Legal Company Name.
Country of Registration	Mandatory	Select the country where your company is legally registered.
Type of Organization	Mandatory	Select the type of legal form of your organization. Options: Government, Non-Profit Organization, Private Company, Publicly Traded Company,

Tax Details

Field Name	Mandatory/Optional	Instruction
Tax Number / EIN / ID	Mandatory	United States: Enter IRS-issued 9-digit EIN. Canada: Enter the first 9 digits of your Business Number (BN). EU/APAC/Other: Enter VAT ID or corporate registration number.
Tax Number Issuing Country	Mandatory	Select the country that issued your Tax Number/ ID/ EIN
DUNS, GIIN, or LEI Number	Optional	Enter if applicable. Used for global business identification.

Refer to the section “How to enter the correct Tax ID?” for more detailed instructions.

Business Details / Stocks and Business Details

Field Name	Mandatory/Optional	Instruction
Vertical Type	Mandatory for all Organization types	Select the industry/vertical that best represents your business (e.g., Healthcare, Retail, Education, or Government Services).
Reference ID	Optional	Unique identifier (ID for your client within the CSP database).
Stock Symbol	Mandatory for Public Companies only	Enter the official trading ticker (e.g., AAPL for Apple).
Stock Exchange	Mandatory for Public Companies only	Select from a list of recognized stock exchanges (e.g., NASDAQ, NYSE).

Company Contact & Address

Field Name	Mandatory	Instruction
Address	Mandatory	Street, locality, and area. Must match tax registration records.
City	Mandatory	Enter registered office city.
State	Mandatory for (U.S.)	Select from the dropdown.
Zipcode	Mandatory	Use the official postal/ZIP code.
Country	Mandatory	Pre-fills based on registration but can be adjusted.
Website	Mandatory	Enter the company’s official domain. It must be valid and active.
Support Email Address	Mandatory	Dedicated support contact for customer inquiries.
Support Phone Number	Mandatory	Use an active phone number for the customer support phone number.
Business Email Address	Mandatory for Public Companies only	Additional business contact email.

Reseller Information

Field Name	Mandatory/Optional	Instruction
Are you a Cisco Reseller?	Yes / No	Select "Yes" if you are an authorized reseller. A reseller ID will be generated and applied across all brands and campaigns.

Organization-Type Specific Requirements

Organization Type	Mandatory Fields
Government	Legal company name, Country of registration, EIN/Tax ID, Address, Vertical, Website, Contact details.
Non-Profit Organization	Legal company name, Country of registration, EIN/Tax ID, Address, Vertical, Contact details. Must be officially registered as NON PROFIT.
Private Company	Legal company name, Country of registration, EIN/Tax ID, Address, Vertical, Contact details.
Publicly Traded Company	Legal company name, Country of registration, EIN/Tax ID, Vertical, Stock Symbol, Stock Exchange, Full Contact & Address details (including Business Email).
Sole Proprietor (Currently not supported)	DBA/Brand Name, Country of registration, Full Address, Reference ID, First & Last Name, Email, Telephone number.

Best Practices for Completing the Form

Match Records Exactly: Legal name, tax ID, and address must match government/IRS/corporate registry records.
Use Official Email: Support and business email addresses should be professional domains (not free email services like Gmail/Yahoo).
Ensure Website Validity: The provided website must resolve and represent the brand.
Organization Type Accuracy: Select the correct organization type to avoid rejections.
Resellers: If acting as a reseller, always mark correctly to ensure Campaign Registry ID linkage.

Information for Different Organization Types

For creating brands for one of the 5 organizations, certain mandatory information has to be added or selected. The table below provides information on the information to be mapped against each type of organization while creating a brand:

Organization	Mandatory Fields
Public Traded Company	Brand/ Company Details Legal Company Name Brand Name Country Of Registration Tax Details Tax Number/ID/EIN Tax Number Issuing Country Stocks and Business Details Stock Symbol Stock Exchange Vertical Type Company Contact & Address Address City State Zipcode Country Website Support Email Address Support Phone Number Business Email Address Reseller Information
Private Company	Brand/ Company Details Legal Company Name Brand Name Country Of Registration Tax Details Tax Number/ID/EIN Tax Number Issuing Country Business Details Vertical Type Company Contact & Address Address City State Zipcode Country Website Support Email Address Support Phone Number Reseller Information
Non-profit organization	Brand/ Company Details Legal Company Name Brand Name Country Of Registration Tax Details Tax Number/ID/EIN Tax Number Issuing Country Business Details Vertical Type Company Contact & Address Address City State Zipcode Country Website Support Email Address Support Phone Number Reseller Information
Government	Brand/ Company Details Legal Company Name Brand Name Country Of Registration Tax Details Tax Number/ID/EIN Business Details Vertical Type Company Contact & Address Address City State Zipcode Country Website Support Email Address Support Phone Number Reseller Information

How to enter the correct Tax ID

The Tax ID number is used in conjunction with the company’s name, address, and other information to ensure that we perform a background investigation on the correct company. The following guidance will provide the best verification opportunity for your company.

United States

If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN), please enter that nine-digit number in the EIN field and ensure that your legal company name is consistent with your IRS registration and is properly spelled. The address you enter should also be the same as that used in registering with the IRS.

Canada

If your primary business registration is in Canada, please enter your Canadian Corporation Number, which may be federal or provincial. Please do NOT enter your business number or federal tax ID number, as that is not readily cross-referenced. As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also be the same as that used in registering with Corporations Canada.

Alberta: Corporate Access Number
British Columbia: Requires an alpha prefix (BC)
Quebec: Quebec Business Number
Ontario: Federal Corporation Business Number (begins with two zeros, but remove leading zeros in admin to verify)
Manitoba: Manitoba Corporation Number
Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC

Please enter the numeric portion of your VAT ID number. Automated VAT identification matching is currently optimized for the following list of countries. If your country is not on this list, please provide the primary corporation registration number or tax ID number for your country.

Country	Country Abbreviation
Croatia	HR
Hungary	HU
Ireland	IE
Italy	IT
Lithuania	LT
Luxembourg	LU
Latvia	LV
Malta	MT
Netherlands	NL
Norway	NO
Poland	PL
Portugal	PT
Romania	RO
Sweden	SE
Slovenia	SI
Slovakia	SK
Northern Ireland	XI
United Arab Emirates	AE
Australia	AU
Belarus	BY
Chile	CL
Iceland	IS
Malaysia	MY
New Zealand	NZ
Saudi Arabia	SA
Singapore	SG
Taiwan	TW