We are excited to introduce the new iteration of IMIconnect. It's been close to 3 years since we released the first version of IMIconnect and have since added numerous new features, reporting improvements and support for new channels such as WhatsApp, Apple Business Chat and RCS. Based on the feedback from our customers and partners, we believe this release will help enterprises build and deploy customer journeys faster in a multi-channel environment.

As part of our continued commitment to delivering a truly omni-channel platform, we've introduced support for Apple Business Chat in the latest version of IMIconnect launched during November 2018. Apple Business Chat offers a powerful, engaging new way for businesses to connect with their customers using the Messages app on iOS devices.

In the latest version of the product, we have focused on making it easier for you to debug flows while simultaneously improving the way we handle personally identifiable data in the debug logs. We have merged the functionality of the erstwhile 'wait for event' node with the 'receive' node and also introduced a new 'Branch' node that helps you implement branching logic within flows without the need to write custom code. Finally, we have introduced some exciting updates in our SDKs to support threads within in-app messaging and enhance the way geofencing works.

Release 25 of IMIconnect was deployed into production (AWS Ireland) on Sunday, 8th April. The key themes for this version include: