The Campaign Registry (TCR) has introduced a new brand identity verification process for Public Profit entities. The primary objective of Authentication+ is to help prevent brand impersonation, which can lead to consumer fraud that includes disinformation, smishing, and spoofing. Webex Connect will be aligning to the new Authentication+ process of TCR.

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Note

All publicly traded companies must begin using the additional 2FA process (Authentication+) starting October 17, 2024 to be Auth+ compliant, and existing brands must achieve Auth+ compliance by October 30, 2025.

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Note:

Self-serve campaign creation is currently disabled on the 10DLC module of Webex Connect. To create new campaigns, please reach out to the Support Team after your brand achieves Authentication+ compliant. Follow the procedures below to achieve Auth+ compliant.

Existing Brands

Reviewing the Authentication+ Status

Procedure to review the Authentication+ status of your brand.

Steps:

1. Log in to the Webex Connect platform.

2. Click Assets > 10DLC.

   

3. On the Brands & Campaigns (10DLC) page, view the Auth+ Status column to review the current authentication status of the profit entity types.

   

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Note:

The Auth+ Status column is only applicable for Public Profit entity types. For the rest of the brand types, you will see N/A.

The possible statuses are:

• Non-compliant: Displays when your brand is not Auth+ compliant and the business email of your brand is not verified.
• Pending: Displays when the brand’s Auth+ compliance verification process is underway.
• Active: Displays when your brand’s Auth+ compliance is verified and active.
• Renewal Pending: Displays when your brand's Auth+ compliance is about to expire.
• Expired: Displays when your brand’s Auth+ compliance verification lapses.
• Failed: Displays when your brand’s Auth+ compliance verification fails.

For more information on the possible statuses, please refer to the FAQ What are the possible status types, and what actions should be taken for each? section.

Making the Existing Brands Authentication+ Compliant

Procedure to update an existing brand to make it Auth+ Complaint.

Steps:

1. Log in to the Webex Connect platform.

2. Click Assets > 10DLC.

   

3. On the Brands & Campaigns (10DLC) page, click Manage Action for a specific brand record in the brand listing table.

   

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The 'Manage' option

If the 'Manage' option is disabled, it means your brand was initially created through a support process. Please contact the Webex Connect Support Team to get the email address updated and the 2FA process initiated.

4. Click Edit Details.

5. In the Manage Brand form > Company Contact & Address section > in the Business Email Address field, add or update Business Email Address for your associated brand.

   

6. Click Save the form for verification. You will receive an email regarding 2FA from TCR (Received from [email protected]).

7. Complete verification by following the steps provided in the email received from TCR.

   

Renewing Authentication+ for your Brands

Procedure to renew brand authentication with pending and expired Auth+ Status.

Steps

1. Log in to the Webex Connect platform.

2. Click Assets > 10DLC.

   

3. To Renew a Brand with Pending Auth+ Status:

   1. On the Brands & Campaigns (10DLC) page, in the Action column, click the drop-down button and select Renew Auth+ for any pending brand record in the brand listing table.

      

   2. Click Confirm to initiate authentication renewal.

      

4. To Renew a Brand with Expired Auth+ Status:

   1. On the Brands & Campaigns (10DLC) page, in the Action column, click the drop-down button and select Renew Auth+ for any expired brand record in the brand listing table.

      

   2. Click Confirm to initiate authentication renewal.

      

5. You will receive an email regarding 2FA from TCR (Received from [email protected]).

6. Complete verification by following the steps provided in the email received from TCR.

Resending the Authentication+ Email

Procedure to resend the authentication email to yourself incase you don’t find it in your inbox.

Steps:

1. Log in to the Webex Connect platform.

2. Click Assets > 10DLC.

   

3. On the Brands & Campaigns (10DLC) page, in the Action column, click the drop-down button and select Resend Auth+ Email for any pending brand record in the brand listing table.

   

Registering New Brands

1. In the Create New Brand page > Company Contact & Address section, in the Business Email Address field, add a valid email address matching the brand or organizations domain while filling in the Brand Registration form. For example, an actual email address of the brand representative should be used. Format: '[email protected]'.
2. Click Create. You will receive an email regarding 2FA from TCR (Received from [email protected]).
   You must complete the 2FA process by clicking the link in the email received in the Inbox from TCR.

You can start creating a Campaign only after the authentication+ process is completed and your Brand is verified.

FAQ's

How do I review my current status?

Navigate to the Auth+ Status column on the Brand Listing page to view the dedicated column displaying the Auth+ status for each brand. For more information, please refer to the Reviewing the Authentication+ Status section.

What are the possible status types, and what actions should be taken for each?

What should I do to be Auth+ compliant?

For most legacy brands, the initial status is Non-compliant. Brand owners edit the brand, add a valid business email, and submit it for verification to make it Auth+ compliant. This process follows industry standards for business verification, like those on platforms like Google My Business and Facebook Business Manager. For more information, please refer to the Making the Existing Brands Authentication+ Compliant section.

What should I do to renew my Auth+ if the renewal is pending or expired?

If Auth+ status is nearing expiry or already expired, brand owners will see a ‘Renew Auth+’ option for periodic re-verification to maintain up-to-date records. For more information, please refer to the Renewing the Authentication+ for your Brands section.

Do I get an alert if the Brand Auth+ is about to expire or has expires?

If Auth+ status is nearing expiry or already expired, brand owners and tenant owners will receive and an email from the Webex Connect platform with the guidance on the next steps.

I am not able to see the email, what should I do?

During the verification process, if the brand owner doesn’t receive the email, there’s an option to resend the two-factor authentication (2FA) email. For more information, please refer to the Resending the Authentication+ Email section.

What should I do, when my email verification fails?

If verification fails, a support ticket is automatically generated and sent to our PSG team, who will proactively reach out to resolve the issue.

What are the guidelines for adding the Business email address?

Please refer to the following guidelines for adding the Business email addresses:

• Please add a valid email matching the brand or organizations' domain during brand registration.
• Ensure that the email is not a group or alias email such as [email protected], [email protected]. The correct input would be a brand representative's email ID representing the brand.

This change is currently applicable to only Public Traded Entity Types and will be rolled out for other Entity Types in the future.


TCR will refund the cost incurred in reverting existing Public Profit brands with a 'VERIFIED' or 'VETTED_VERIFIED' identity status that choose to go through Authentication+ verification.

What are the different failures associated with 2FA verification?

The following error codes are associated with 2FA verification failures: