The Campaign Registry (TCR) has introduced a new brand identity verification process for Public Profit entities. The primary objective of Authentication+ is to help prevent brand impersonation, which can lead to consumer fraud that includes disinformation, smishing, and spoofing. Webex Connectwill be aligning to the new Authentication+ process of TCR. Here is what brands can expect with the Authentication+ process rollout:

Registering New Brands

1. In the Create New Brand page > Company Contact & Address section, in the Support Email Address field, please add a valid email matching the brand or organizations domain while filling the brand registration form. For example, an actual email address of the brand representative should be used. Format: '[email protected]'.
2. Click Create. You will receive an email regarding 2FA from TCR (Received from [email protected]).
   You must complete the 2FA process by clicking the link in the email from TCR.

You can start creating a Campaign only after only after the authentication+ process is completed and your Brand is verified.

Updating Existing Brands

1. In the Manage Brand page > Company Contact & Address section, in the Support Email Address field, add/update Support Email Address to your previously registered Brand.

   📘

   The 'Manage' option

   If the 'Manage' option is disabled, it means your brand was initially created through a support process. please contact the Support Team to get the email address updated and the 2FA process initiated.

   
   

2. Click Save to resubmit it. You will receive an email regarding 2FA from TCR (Received from [email protected]).
   You must complete the 2FA process by clicking the link in the email from TCR.

You can start creating new Campaigns only after the authentication+ process is completed and your Brand is reverified.

Email Guidelines

Please refer to the following guidelines for adding the support email addresses:

• Please add a valid email matching the brand or organizations domain during brand registration.
• Ensure that the email is not a group or alias email like [email protected], [email protected]. It should be an brand representative's email ID representing the brand.

This change is currently applicable to only public traded entity types and will be rolled out for other entity types in the future.


TCR will refund the cost to revet existing Public Profit brands with a 'VERIFIED' or 'VETTED_VERIFIED' identity status that choose to go through Authentication+ verification.